If you want to win elections then you have to fire up conservatives, that means social conservatives, buy a clue, to quote you.
The candidates should have the right conservative positions on the social issues. The social conservatives should be able to find those positions out. They shouldn’t be hidden. But the message focus should be on the economy, jobs, things we hate about every terrible thing that the Democrats did and we the Republicans will not let that continue, things like that.
The social conservatives should be pissed off by what the Dems have been doing for 2 years. That should get them out to vote, especially since their candidates should have the right positions on the social issues, even if they aren’t talking about them as much.