It’s not either/or.
That's not what the article said. I quote, "If you allow these issues to become part of your campaign, you will not only lose you will cause the party that most-agrees with you to lose." (emphasis mine)
Sounds "either/or" to me. Fiscal issues are not values in the sense of what the term "value" means.
The reason I said it’s not eithet/or is that so many people took this post to mean they were being asked to relinquish their core values. No one is asking anyone to do that.
The issue is what to focus on, this doesn’t mean giving up any core values.