Saul Alinksy tactic. They find a target and demonize him/her.
They've done this same "personification of evil" attack against Newt Gingrich, Tom DeLay, Bill Frist, Donald Rumsfeld , Dick Cheney, et al...
They’ve done this same “personification of evil” attack ..... “
Nothing new under the sun — the ol’ “throw enough mud, and some of it is bound to stick” political tactic has been around since at least the Time of the Caesars....