[2nd amendment mama]

If this guy was reasonable he would send a cease and desist order

But then he wouldn't make any money.

[HiTech RedNeck]

Isn’t there a legal rule that the wronged party must make a good faith attempt to mitigate his damages? That is what a cease and desist would do. By skipping the cease and desist, Wrongshaven puts itself and its future on thin ice, should any target become so outraged that it decides money is no object.