To paraprhase the little kid int eh "Egg management fee" commercial, what does that even mean?
It is obvious now that the popular media is an existential threat to mankind, They propagate and nurture ignorance so fully that I really don't think mankind can survive as long as morons are allowed to spew their crap, unadulterated, 24/7.
It's the MSM's modus operandi: hype the fear and increase readers/viewers. Some examples include global warming, summer of the shark, swine flu, bird flu, west nile virus, white right-wing christian gun owners... and many many more.