Bush would have lost in 2004 if it weren’t for the Swift Boat Veterans for Truth. Rove helped the Reps lose control over Congress urging the passage of big spending bills like prescription drugs and no child left behind. Rove also split the Rep party pushing for amnesty, despite the fact that the vast majority of his party was against it.
They roll with the opportunist issues of the day. (Scott Brown) And they have no moral absolutes, which is why they repeatedly side with the Democrat/Socialist/Marxists.