I gave it a look this weekend. When the US fell behind in extra time, like you, I knew it was over and I could get on with my nap? I just don't see how it can hold people's interest when late from even a one goal deficit comebacks are pretty much nonexistent, and comebacks from two goal deficits are nonexistent. If they just said first goal wins, they could save a lot of bother for everybody, since that's the way it turns out 90% of the time anyway.
Another thing I'll never understand about soccer is how it can continue to have 18th century time keeping. Here's an idea: when there's an injury, stop the clock. Here's another: let people see the clock. Here's yet another: when time has expired it has expired. Not after the next corner kick, or when an official that could be on the take decides it has expired.
If teams could see how much time was left on the clock, they would go into “Four-Corners” mode and try to delay and stall.
Ideally the referee should stop the time when he sees teams trying to delay. But I like the fact that teams don’t know exactly when the game would end. In fact, only recently did they start even telling teams how much injury time there would be-before nobody even knew that, the game ended when it ended.