Posted on 06/26/2010 7:48:41 AM PDT by truthandlife
For much of the past year, Current TV has been quietly undergoing an overhaul that will change just about everything but the struggling channel's name. Current declined comment for this story.
It's a revitalization project Gore & Co. embarked on after exhausting a more lucrative possibility: selling the channel. Current's founding partner, Joel Hyatt, spent much of 2009 shopping the network with a price tag that wildly overestimated the company's worth, confirmed sources at several media firms. Current even had extensive sale talks as far back as 2007 with Google, where Gore serves as a senior advisor.
Now the focus has shifted to fixing Current, perhaps with an eye toward a sale down the road. Last July, Hyatt was replaced as CEO by Mark Rosenthal, the former MTV Networks COO who is rebuilding the channel in the traditional mold Gore avowed to avoid, only to suffer the consequences.
Rosenthal has brought in a crew of colleagues from his MTV days including an unlikely ringer: Brian Graden, who masterminded hit series from "South Park" to "The Osbournes," before leaving last year. He's on retainer as a consultant.
Forget bite-sized clips created by anonymous viewers; the new Current will consist of full-length series from the usual suspects in unscripted production who are getting the word that Current is open for business....
Either way, advertisers will be hearing more from Current because it will finally make its Nielsen ratings available in the fourth quarter, a risky but necessary move that could expose how few subscribers are actually watching.
(Excerpt) Read more at reuters.com ...
The only person who watches Current TV is Al Gore. Not only did he invent the internet, he also has his own cable news network that only he watches.
Hmmmmmm..... With all the flack I catch because Gore is on the board at Apple, I wonder why I've never heard that he's a senior advisor with Google? Course, I think most of us know that Gore on retainer from Apple and Google, like Hillary on the board at Walmart, is a payoff for their political connections.
On the subject of CurrentTV, I'm surprised Gore wasn't able to get Time Warner and the other cable networks to include it in their basic tier as a political payoff.
That's because the price tag was calculated in carbon footprints.
Once known? Did Olbermann and Matthews have a steel cage match that boosted viewership while I wasn't paying attention? This line by itself basically tells you the reuters bias in that article.
Exactly. MSNBC is upright....on the bottom of the ocean.
According to the article, AlGore tried to peddle his cable network to Google, and they wanted no part of it. Guess they heard how much money Microsoft lost on MSNBC and even a cash-printing machine like Google has no interest in Al’s financial black hole.
I had the misfortune of watching Current TV during a stay at a hotel on a business trip (I’m on the road a lot, and I’ve only found Current on one cable system in my travels). It looked like amateur night at a college TV station. Lots of shrill liberal ranting, combined with MTV-wanna be production values.
No one, repeat, no one will buy or bail out Al’s little network. Once Hyatt pulls his money, Current TV will go the way of Air America. Gore’s only hope is Obama’s potential bailout of the MSM.
OMG!! Current is the WORST thing on the TV!! It’s so AMATEURISH!! And has the UGLIEST PEOPLE too!!
I think Al Gore cashed out over a year ago.
Even worse than Bridges TV (you know the Muslim channel whose Chief beheaded his wife).
I just call it “Radical Left TV” becuase that is what this “channel” is!
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