The right doesn't even have a complete team on the field. The political/legal realm is but one facet of the game. Call it defense.
But where is the offense? What is the offensive squad in the culture war? In my view, it's....culture! TV, movies, music, art, literature. The right has virtually no presense at all in these areas.
This is why "many conservatives -- especially younger, Gen Y conservatives -- go out of their way to flaunt their liberal credentials on these and other cultural issues so as to gain street cred and social acceptance. " Why is cultural liberalism necessary to gain "street cred and social acceptance?"
It is because the popular culture--our art, our music, our dramas, our stories--are what shape the cultural thinking of individuals. So where are the conservative film makers--or film studios? Where are the conservative media conglomerates? Where is the corporation that specializes in music and films that glorify and promote conservative values?
Instead of trying to buy the St Louis Rams, why isn't the enormously wealthy Rush Limbaugh, or other monied conservatives, creating such institutions?
In the culture war, conservative is like a soccor team with one player--a goalie. The best you can achieve is a tie, and that will seldom be the case.