Seriously, when was the last time you ever bought a Newsweek?
When was the last time you even SAW a physical copy of Newsweek and held it in your hands?
They must do a lot of institutional sales -- hospitals, doctor's offices, airlines, gyms, schools, libraries.
People who don't actually read the thing automatically resubscribe -- or maybe they get it for free.
If you know somebody whose job involves ordering magazines for some firm or institution, you might suggest a better magazine to order.