[FrankR]

"The more consistent a brand becomes, the more prominent and recognizable it is with the consumer.""

What a crock of camel dung!

I guess this eduidiot doesn't think 50 or 60 years of calling it a "Chevy" is "consistent" enough to be recognizable.

If the name "Chevrolet" had stuck, only grandma's and grandpa's would be driving them, and they would probably have went the way of the Stutz Bearcat and the Hudson Hornet.

Calling it a "Chevy" gave it the American brand that it needed to compete; Masterpieces like the "'55 Chevy" revolutionized the automobile industry and put GM into the number one spot.

I guess the next step in this evolution is to rename it the "obama". This nut case is out in the stratosphere somewhere caressing himself.

[sniper63]

"I guess the next step in this evolution is to rename it the "obama".

Wouldn't it be "obamawagon"?