Politically correct product?
Quel dommage!
Proud to have ancestors that came from the hills!
We'uns still call 'em Chevys doggone it
I think politically correct is a good way of putting it.
I definately don’t see this campaign being successful.
The Marxists forget that the demographic that is loyal to American brands and still drive Chevys, Fords and Dodges (mostly pick-ups) is the same demographic that gives these companies any kind of hope of survival. I doubt that someone with $40,000 to drop on a car runs to a Chevy dealer to buy a Impala. They run to Nissan, Lexus, or BMW, I’m sure.
Of course, Ford right now doesn’t need any assistance, but Chevy and Dodge need to watch who they are marketing these things to. Without the loyalists, especially the pick up truck ones, they will be going no where fast. I’d be willing to bet that the truck market makes up the majority of whatever profits they bring in. And it ain’t too often I find a yuppy driving a 3/4 pick-up truck in the city.
I’m married to a Dodge, er, Cummins, enthusiast. He likes his trucks to run like trucks, feel like trucks and drive like trucks. He’s always said if he wants a Cadillac, he’ll go buy one. His best friend is a GM loyalist and drives a Duramax. These are some good ol’ boys if I ever seen one and they don’t give two yaknowwhats about fancy, proper names. So I’m with you...Chevy will always be “Chevy”...even if one never gets in my driveway.