I think Mitt believed his book and the signing tour would ignite his campaign. It didn't. When he came to Birmingham, MI (a Detroit suburb and his boyhood home), he attracted about 400 and got little media attention. In some cities only drew about 100. He couldn't even sell out in Salt Lake City.
Palin opened in Grand Rapids and that set the tone (people camping out overnight, major media coverage, etc.).
Thanks for the update on mitt’s tour. Couldn’t find anything - slick mitt must have paid them to keep quiet.
Sarah’s book tour was wild! Sarah has the voters hearts, no doubt about it.
from the NYT booklist Mitt had to buy bulk-orders of his book to get it to number 1 for 2 weeks. When the bulk orders stopped his book quickly went the way of the dodo bird