All they’re selling, essentially, is the name and copyrighted images. Nobody will keep the writers.
Honestly, I don’t know how anybody can make it work even if it isn’t a newsmag anymore and is just an opinion mag. All of the opinion magazines are subsidized by donors.
I’ve been saying for years what gave the Dinosaur Media value was their ability to control information distribution. News in and of itself has no value unless you can control when/how it is released. Prior to the interweb thingy, they controlled all that.
They no longer have that power. Presto, the value goes away.