It’s obvious that as a going concern, there is little hope. The only ‘value’ left is the brand, Newsweek - the accounting term is goodwill.
That’s always a swag number, anyway. Or has that been completely ruined?
They’re pretty screwed. 90% of their revenue is through their print property. Either advertising or circulation revenue. Their online advertising is only 5% of their total revenue and 10% of their expenses.
Their most valuable asset is the name Newsweek because it will still attract some advertising and circulation revenue. It can always be sold to advertisers as a cheaper alternative to Time magazine.
But the operations end is not sustainable and needs to be absorbed by Bloomberg and fire 90-95% of Newsweek’s current employees.