[Brad from Tennessee]

The greatest ratings threat to O’Reilly, other than Beck, would be MSNBC or CNN hiring Rush Limbaugh for their 8 p.m. slot.

http://www.mediabistro.com/tvnewser/

[sinanju]

What FOX really needs is some serious competition. Why not have Rush and some others get together and simply buy MSNBC? I understand it’s not long for the world.