[GeronL]

They were not the first shops to sell 12” sandwiches.

[Eric in the Ozarks]

7-11 stores tried the same thing with a small grocery store owner in Iowa. The grocer had called his store 7-11 since about 1948. The company paid him for the right to use 7-11...

[brownsfan]

“They were not the first shops to sell 12” sandwiches.”

If they win this, I hope some lawyer takes a tape measure with him or her, and sues the first time they get an 11” footlong. False advertising.

[FrankR]

"They were not the first shops to sell 12” sandwiches. "

Not that I am defending them - I am not - but they obviously the first to think about copywriting the term "footlong", so that will make it theirs, by law anyway.

And hey, you know those poor lawyers need to have something meaningful to do besides whiplash and asbestos poisoning, so they are chasing down "footlong" merchants and sending "cease and desist" letters.

I think Subway should be boycotted for using its National standing to harass and financially damage the small businessman.

Any rational American associates the word "footlong" with a hot dog, not a sub.

The Subway company are bullies...I'm switching to Quiznos.