Maybe Sonic Drive Ins will sue Subway. They've had foot long hot-dogs since I was in high school.
Who ever heard of trademarking a measurement?
What's next? A license to say 'inchworm'?
Geesh!
“What’s next? A license to say ‘inchworm’?”
I just applied for a trademark on “INCHWORM” therefore I hereby order you to cease & desist... or alternatively put 5 bucks in my paypal account every time someone reads your post :-P