[GonzoGOP]

While the news about the drop in alphabet network viewership is good news it is hardly an indication of a battle won.

In comparison here are the Neilson ratings for the cable news stations.
May 10 P2+Prime Time
FNC – 2,164,000 viewers
CNN – 511,000 viewers
MSNBC –872,000 viewers
CNBC – a scratch w/100,000 viewers
HLN –413,000 viewers

So while Fox crushes the competition with 2,164,000 viewers they aren't even on the radar of the big 3 alphabet networks with a combined 19,410,000 viewers. Heck the the drop in viewers is 77% of what Fox has in total. And if the lost big three viewers are going from NBC to MSNBC we aren't gaining anything.

[albie]

Unfortuately, lots of people get their start with “Good Morning America”, Matt Lauer etc.

[Tribune7]

And if the lost big three viewers are going from NBC to MSNBC

I think they are going to the graveyard.

Anyway, if you want to feel better, Rush with 20 million plus listeners beats all three combined now.

Laura Ingraham, by herself, now clobbers CBS

[nathanbedford]

Good observation and analysis.

So Fox has about 10% of the mainstream media's evening news broadcast but Fox carries on 24/7. In addition, talk radio has more listeners than the mainstream media evening newscast garners. Rush Limbaugh alone has millions of listeners. And, again, talk radio goes 24/7.

The evening newscasts have what about 17-23 minutes of news and of that at least half is magazine feature fillers which they think maintains viewership. So the mainstream media can expect to propagandize with one or two stories on average per night.

The problem with the network newscasts is that the people who watch them are, well, unsuspecting and vulnerable to manipulation because they're not political junkies or they would be tuned in to Fox, MSNBC, or public television news broadcasts.

[Dr. Scarpetta]

In comparison here are the Neilson ratings for the cable news stations.

May 10 P2+Prime Time

FNC – 2,164,000 viewers
CNN – 511,000 viewers
MSNBC –872,000 viewers
CNBC – a scratch w/100,000 viewers
HLN –413,000 viewers

Thanks for the info.

[MovementConservative]

And if the lost big three viewers are going from NBC to MSNBC we aren't gaining anything.

It's not that they are moving to MSNBC, it's people are moving away from the tv medium period. No reason to watch the evening news when you have gotten it all day from Drudge/HuffPo/FR/HotAir.

It's not about gaining, it is more about taking the narrative away from the networks and fragmenting it so there isn't one Walter Cronkite driving the media narrative.