I heard that he was supposed to be reincarnate and be born in Bethlehem but that remains to be seen. What's interesting to read about is his followers within Lubavitch are basically split 50/50 as to whether he was divine or not. He did perform some minor miracles which aren't debatable but to say he is God is a bit of a stretch IMO.
Whatever you do just 'prepare for the coming of Moshiach!'
