The local media has been bumping it up. Treating it like a planned Thanksgiving Day parade.
I think they actually are having a parade, scheduled to end at the rally. Convenient for the media. Fox News seems to be enjoying all of this. I notice the ones in Dallas (the rally is being shot pretty close and a shot of a parking lot showed it was pretty damn empty) are waving American flags after the backlash the first time when they all waved their own damn flags.