Posted on 04/26/2010 10:54:19 AM PDT by SmokingJoe
This is why they are still printing:
“NEW YORK The New York Times is raising its prices for the second time in less than a year to help the newspaper offset a steep drop in advertising revenue.
The newsstand price for the Times’ weekday and Saturday editions will go up to $2 effective June 1, up from $1.50. The 33 percent increase comes just 11 months after the third largest U.S. daily newspaper last raised its prices.
The price for the national edition of the Sunday newspaper will rise to $6, an increase of a dollar. In New York, the Times’ Sunday newspaper will cost $5, also a $1 more.”
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003969507
1 million circulation per day at $2 per copy gives ya $2 million a day, making $732 million a year. That is a huge chunk of their revenue right there. Of course subscription rates are much lower than that, so they are taking in less than that, but you get the general idea.
Those who read online don't pay The New York Times or USA Today anything. The ad revenues they get from clicks is still tiny.
The only daily with a substantial paid online subscription is the Wall Street Journal, and they are a very special publication.
They won't. Not completely. But it won't matter much. They are being rendered ineffectual, ineffective and redundant. They are going to become like the walking dead. I can keep laughing at them for a very long time to come. That's good enough for me.
After all, puppies and parakeets can't read, so why put anything on the pages?
......When are they finally going to die?.....
When it is no longer necessary for folks to read the sports pages and the obits.
Wow. how can this be.. they’re so full of unbiased info and the latest analysis of goings on..
No, Wait. That’s the Whirl’d Globe and National Doinker
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.