If you remember it, it worked. People say Geico — and everyone thinks of the gecko, the caveman, and the googly-eyed money ... that is the mark of a successful advertising campaign.
SnakeDoc
No one can deny that GEICO has some of the best (most memorable) ad campaigns ... very unusual for an insurance company. Progressive’s campaign with the perky gal is ok, but doesn’t approach either the gecko or cavemen.
GEICO was originally founded by a very conservative man; Progressive by a ... well, uber-Progressive, part of the Soros group that decided to fund O.
So I’m sticking with GEICO.