That is the money that is spent on the various programs which benefit the servicemen...that is what it means, literally.
Now some of the costs will be things like shipping costs for care packages to troops (not to mention the care packages), some is for travel by families of soldiers who are in hospitals overseas...including hotel, food, transportation, everything! Also, investments in scholarship programs for young children of soldiers who have been slain. They have all sorts of costs that are associated with the logistics of getting the money to do the actual good deed as you can see from above.
This entire organization is a work of love and patriotism by those who work and volunteer there. This horribly offensive attempt to discredit them is wrong. Please have faith in people of honor like Col. Oliver North, Charlie Daniels, Lee Greenwood, Sean Hannity and hundreds of others who really do put their hearts into this wonderful organization.
How much?