People think an advertised price is like some kind of iron clad contract. Sure, there are some elements in business law that the offeree gains when the offeror offers a certain price, but legally I think it’s pretty easy to withdraw the offer.
In this case, well if something looks too good to be true, it probably is. I have no doubt someone (who now used to work there) made a mistake. Times are tough. If the dealer thinks he can get out of it cheaper than by honoring it, then so be it.
Completed eBay auctions ARE legal, binding contracts. If you make an error and don't fix it, too bad.
Ebay makes it clear that this is a legal contract, there’s no “oops” if you made a mistake and left it for 7 days and then try to back out when you don’t get enough money.
We’re not in disagreement on that point. I mean that the owner is a real dumbass for not exploiting the media attention he has received. The owner could spin this publicity and make a ton of money if he hadn’t bitched about it.