You cant have conventional rules and new ones at the same time.You don't understand the meaning of convention. Look it up.
So what do you mean by “convention”?
Miriam Webster online:
3 a : usage or custom especially in social matters
b : a rule of conduct or behavior
c : a practice in bidding or playing that conveys information between partners in a card game (as bridge)
d : an established technique, practice, or device (as in the theater)
On the contrary, I’m not ignoring some of the definitions of the word as you are.