Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Riding for the brand
Star Tribune ^ | March 7, 2010 | JEREMY PELZER

Posted on 03/07/2010 12:24:01 PM PST by SLB

CHEYENNE-- Like many other states, Wyoming has a list of official state symbols, from a state tree to a state butterfly.

But on Wednesday, Wyoming became the first state in the nation to have an official state code.

In a state Capitol ceremony, Gov. Dave Freudenthal signed into law legislation making "The Code of the West" the official state code.

The code is composed of 10 principles outlined in Jim Owen's book "Cowboy Ethics: What Wall Street can learn from the Code of the West." Among them: "Always Finish What you Start," "When You Make a Promise, Keep It," and "Ride for the Brand," which means putting the welfare of your group above personal gain.

Owen, a retired economic investor who now lives in Austin, Texas, said the rash of corporate scandals over the past couple years motivated him to put on paper some core values embodied in that timeless American symbol: the cowboy.

By his own admission, Owen isn't a cowboy himself. He spent a year researching for the book by reading more than 100 Western books, watching dozens of Western movies, and reading hundreds of letters sent in from ranchers across the West.

Owen says Americans -- especially young Americans -- can learn a lot from core Western beliefs of right and wrong.

"I grew up with Roy Rogers and Gene Autry, and they were my heroes," Owen said. "And today, my hero is the working cowboy. And it's that optimism, the courage, the hard work that built the country. We've gotten away from these common-sense core values."

Owen said he's now focusing on introducing the Code of the West to schoolchildren throughout the country.

"We need to inspire youngsters to do the right thing," he said, "and think about some of the issues of character and what you're doing and following your dream and listening to your heart."

The code will also be prominently featured in the atrium of the new UW College of Business building, which is currently under construction. The business school has also incorporated the Code of the West into several of its business ethics courses.

"We use it as a framework to help our students think about how they would conduct themselves in the business world," said Brent Hathaway, dean of the UW College of Business. "It's just become ingrained in our coursework and how we try to behave ourselves -- it just made sense to kind of have that as an inspirational code that we want to live by."

In addition, the business school, along with the Wyoming Business Council and other groups, helped fund a 30-minute "Code of the West" documentary.

The documentary, produced by Owen, includes several state legislators extolling Wyoming and cowboy ethics.

State Sen. Jim Anderson, the Glenrock Republican who sponsored the bill making The Code of the West Wyoming's official state code, said that by officially recognizing the principles, Wyoming is declaring to the world the values and ethics that Cowboy State residents hold dear.

"The thing that appeals about this to me was these are the things that I was raised by," said Anderson, whose ancestors first came to Wyoming in 1869. "These are the things that I see my 84-year-old father-in-law live his life by."

Contact capital bureau reporter Jeremy Pelzer at (307) 632-1244 or Jeremy.pelzer@trib.com.

The Code of the West

1. Live Each Day with Courage

2. Take Pride in Your Work

3. Always Finish What you Start

4. Do What Has to Be Done

5. Be Tough, But Fair

6. When You Make a Promise, Keep It

7. Ride for the Brand

8. Talk Less and Say More

9. Remember That Some Things Are Not For Sale

10. Know Where to Draw the Line

On the Web

See a trailer for the Code of the West documentary at http://vimeo.com/7931683


TOPICS: Culture/Society; Front Page News; News/Current Events; US: Wyoming
KEYWORDS: ethics
Navigation: use the links below to view more comments.
first 1-2021-23 next last
In use in school: http://www.vimeo.com/5525729
1 posted on 03/07/2010 12:24:02 PM PST by SLB
[ Post Reply | Private Reply | View Replies]

To: Lion Den Dan; FreedomPoster; Squantos; archy

FYI


2 posted on 03/07/2010 12:25:10 PM PST by SLB (23rd Artillery Group, Republic of South Vietnam, Aug 1970 - Aug 1971.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

trustworthyloyalhelpfulfriendlycourteouskindobedientcheerfulthriftybravecleanandreverent

still works


3 posted on 03/07/2010 12:31:49 PM PST by beebuster2000
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB
Wow, was my dad and gramps really smart or what. Both taught those sayings and neither of them read the book.
4 posted on 03/07/2010 12:35:42 PM PST by fish hawk
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

Just like Conagher.


5 posted on 03/07/2010 12:37:00 PM PST by fish hawk
[ Post Reply | Private Reply | To 2 | View Replies]

To: SLB

6 posted on 03/07/2010 12:53:48 PM PST by Kartographer (".. we mutually pledge to each other our lives, our fortunes, and our sacred honor.")
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

7 posted on 03/07/2010 12:58:34 PM PST by Daffynition (What's all this about hellfire and Dalmatians?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

11. Don’t squat with yer spurs on.

(Maybe number one.)


8 posted on 03/07/2010 1:05:59 PM PST by NaughtiusMaximus (Spring returns.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

9 posted on 03/07/2010 1:20:56 PM PST by concentric circles
[ Post Reply | Private Reply | To 1 | View Replies]

To: SLB

As a youngester, I got this from the Lone Ranger (ya, I’m that old)

“I believe.....

That to have a friend, a man must be one.[19]

That all men are created equal and that everyone has within himself the power to make this a better world.

That God put the firewood there, but that every man must gather and light it himself.

In being prepared physically, mentally, and morally to fight when necessary for that which is right.

That a man should make the most of what equipment he has.

That ‘this government of the people, by the people, and for the people’ shall live always.

That men should live by the rule of what is best for the greatest number.

That sooner or later...somewhere...somehow...we must settle with the world and make payment for what we have taken.

That all things change but truth, and that truth alone, lives on forever.

In my Creator, my country, my fellow man.”

Later I picked up this:
Tell the truth about what you see and do. There is an Army depending on you for correct information. You can lie all you please when you tell other folks about the Rangers, but never lie to another Ranger or to an officer.

There are several others, of course, but this one has stuck me like no other. My takeaway - Any organization or society that lies to itself is doomed...

YMMV


10 posted on 03/07/2010 2:11:43 PM PST by ASOC (In case of attack, tune to 640 kilocycles or 1240 kilocycles on your AM dial.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ASOC
OH - and whether we like it or not - we all ride for the same brand

The Double Bar S

11 posted on 03/07/2010 2:13:58 PM PST by ASOC (In case of attack, tune to 640 kilocycles or 1240 kilocycles on your AM dial.)
[ Post Reply | Private Reply | To 10 | View Replies]

To: SLB

God I LOVE THIS!


12 posted on 03/07/2010 2:30:23 PM PST by cowboyusa
[ Post Reply | Private Reply | To 1 | View Replies]

To: concentric circles
Gene Autry was a quite an American.

Many years ago, I mentioned him in connection to something I wrote about in one of my columns - can't remember what at the moment- something about old time values that my Grampa taught me, by example.

some weeks later, a letter arrived at the newspaper for me - and when I retrieved it, was amazed - it was from Gene Auutry. It was most kind and wonderful.

It seems someone in Connecticut, who knew him, had read the column, forwarded it to him - and he wrote me.

13 posted on 03/07/2010 2:31:49 PM PST by maine-iac7
[ Post Reply | Private Reply | To 9 | View Replies]

To: SLB

I think that something we have lost in America is “how you play the game.”

It always amazes me how dismissive the state and federal government is about destroying entire pockets of cultures of the west through their various environmental regulations. They do an economic cost/benefit analysis and determine that the ranch or farm life is no longer penciling out so can be written off in favor of some fish or owl or other critter.

We are losing the fountainhead of important American values as a result.


14 posted on 03/07/2010 2:51:41 PM PST by marsh2
[ Post Reply | Private Reply | To 1 | View Replies]

To: marsh2
Obama does not understand Wyoming.
15 posted on 03/07/2010 2:57:44 PM PST by Big Horn (Rebuild the GOP to a conservative party)
[ Post Reply | Private Reply | To 14 | View Replies]

To: marsh2

It’s all part of the plan.


16 posted on 03/07/2010 3:24:45 PM PST by Balding_Eagle (If America falls, darkness will cover the face of the earth for a thousand years.)
[ Post Reply | Private Reply | To 14 | View Replies]

To: marsh2

Yup. Years ago when the greeners were busy killing the logging industry using the spotted owl as a weapon, a greener was quoted as saying that the loggers could learn computer skills instead of logging.
That was a real enlightening comment for anyone who didn’t understand greener mentality.


17 posted on 03/07/2010 3:32:54 PM PST by Scotsman will be Free (11C - Indirect fire, infantry - High angle hell - We will bring you, FIRE)
[ Post Reply | Private Reply | To 14 | View Replies]

To: Excellence

ping a ling a ling!


18 posted on 03/07/2010 4:49:43 PM PST by Excellence (Meet your new mother-in-law, the United States Government.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: maine-iac7

Great story and it reveals something of Autry's character. April 24th I'll be kicking up dust at the annual cowboy featival held at Melody Ranch not far from my home.

19 posted on 03/07/2010 5:04:23 PM PST by concentric circles
[ Post Reply | Private Reply | To 13 | View Replies]

To: beebuster2000
"trustworthyloyalhelpfulfriendlycourteouskindobedientcheerfulthriftybravecleanandreverent"

Still Works!

It's been 46 since I was last in a troop, but I still remember those.

Thanks!

20 posted on 03/07/2010 5:28:34 PM PST by BwanaNdege
[ Post Reply | Private Reply | To 3 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-23 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson