LOL! Yea, because when I think "tech savvy" Rush Limbaugh and Karl Rove immediately come to mind.
Well, if "tech savvy" was Apple's primary market... they would be out of business... Apple sells to American public (plus other countries, too)... and that's what keeps them in business ... :-)
The really nice thing about that, is that Apple seems to know how to sell to the American public, make a big success out of it and still sell to the tech savvy geeks who like UNIX and Windows on their systems (why anyone would want Windows, I have no idea...).
Those geeks can have UNIX, with the Mac OS X user interface too, and be running Windows, right alongside of it -- thereby running 100% of the software that is out there on the market.
You should see it... be running Windows (can't even see it running actually), pop open a Windows application and have all those other Mac programs running right alongside it... and it never misses a beat... LOL...