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To: RushIsMyTeddyBear
So the Missle Defense Agency DID hire a quasi-independent design firm. But look at their "About Us":

"Every federal communicator needs an edge. Let TMP Government be yours. We are a division of the world’s largest independent recruitment advertising agency. As a federal outreach specialist, interactive powerhouse and a marketing communications expert, we are your single source for reaching your target audience, distinguishing your offerings and communicating your message with relevance and results. And because we understand government — including acquisition methods, processes, and everything from 508 Compliance to OMB requirements — there will be no learning curve or administrative hang-ups. Refreshing thought, isn’t it?"

Con't: "TMP helped one federal agency develop and roll out a significant communications campaign in less than 100 days. And, for a major military customer, we helped to establish an employer brand identity and recruitment marketplace presence through a multi-pronged approach including television, radio, interactive media, outdoors media, print advertising and brochures. In fact, the list of federal clients we have worked with reads like a who’s who of government and military. They include the U.S. Missile Defense Agency, Environmental Protection Agency, Naval Reserve, Internal Revenue Service, U.S. Department of State, Grants.gov and scores of others. • Edge

Wonder if there was a fair bid on this design project...not really.

166 posted on 02/24/2010 11:30:47 AM PST by A Navy Vet (An Oath is Forever)
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To: A Navy Vet

From Malkin’s site:

The ad agency that re-designed the MDA logo is TMPGovernment. Here’s the company’s bulging portfolio.

Surprise, surprise (h/t Weasel Zippers): They also re-re-designed the Porkulus/Wreckovery.gov website.

One of TMPGovernment’s VP’s ruminates on branding Uncle Sam.

TMP’s VP of digital strategy is an unabashed cheerleader for the Obama campaign’s social marketing strategy.

Shiny, happy designers for a design-obsessed administration.


168 posted on 02/24/2010 11:32:54 AM PST by RushIsMyTeddyBear (I don't have a 'Cousin Pookie'.)
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