[tobyhill]

You obviously didn't watch the program. Nobody said the technology wasn't great, what was said is, “If this (meaning his) technology was as great as this inventor says it is then this would have been marketable on a consumer scale years ago”.

In other words, this inventor is pumping up his invention way beyond what its capabilities really are.

You can buy into this company if you want but after watching the segment I believe it's either a pipe-dream or a scam.

[dangerdoc]

The capabilities of SOFC are amazing. Nobody has been able to commercialize it though. If he can do bring it to market then he has a license to print money.

[TXnMA]

BTW, I did watch the program. And, I don't necesarily "buy into" this particular product offering and its claims.

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Nevertheless, the statement,

“If this (meaning his) technology was as great as this inventor says it is then this would have been marketable on a consumer scale years ago”.

(by the ecoubernerd geek nay-sayer?) is extremely ignorant and bassackwards. It was obviously made by someone who has never taken a technology from technical concept to market success (as I have -- several times).

"Consumer scale success" is the very last step in product development. It only comes after long years of developing and optimizing

1. The product itself

2. High-volume, efficient manufacturing technologies

3. Supply chains

4. Extensive market research

5. Marketing/sales/distribution chains

6. Product/customer suport infrastructure

This product has not even reached 1. Only an idiot would think that because hyper-expensive (and highly subsidized) pilot line models are available, that it should have been consumer-commercialized "years ago".

~~~~~~~~~

Product development simply does not work like that.

The statement is simply bald-faced and bare-@$$ed stupid!