I cannot listen to Mark on the radio either. Love his ideas but he is too abrupt and rude to callers, even those who agree with him must feel put down.
As for the doggie book, I read it too, and his emotion was heartfelt. Some people just feel more strongly about their pets than others. My husband still mourns for our late lab, Stewart.
Sorry for the loss of your companion, that to me is what my dogs were and are...