They’re at the first stages of addiction recovery-they have just recognized they have a problem. I look forward to the more painful parts of their recovery, in fact, aren’t they about due to go bankrupt?
That's funny.
I see this article as an attempt to clear the tarnish off a damaged product. They're not ready to write it off, they still want to sell it.
They're not ready to go into recovery, they want to quietly brush the problem under the rug and be a little more careful from now on. They know they over-reached.