So ignore BORing comments, but be glad he and the others are helping to promote the movement, albeit for their own purposes.
O'Reilly's appeal is to centrists, not committed conservatives. His research is abysmal, and his thinking mostly shallow, but you're correct, he has a role to play. We need all the help we can get, as aggravating as that help may sometimes be.
I tend to watch the Factor when Laura Ingraham is filling in for him. I’d watch more if she replaced him as a permanent host.