Is the author a PR shill for McCormick?
McCormick was her personal example, but Walmart is doing this for other selected brands. I've seen the name-brands disappearing from the local neighborhood Walmart that I've gone to.
This is now getting me to think about looking around for a good store that carries all brands. The selection at Walmart is starting to look somewhat limited now, as compared to other big stores.
That's the big marketing mistake that Walmart is making with this kind of a decision.
It has worked successfully for Aldi’s.