IMO, this was one of the more significant news articles recently about the industry.
http://online.wsj.com/article/SB10001424052748703455804575057551112653666.html
FEBRUARY 11, 2010
Giants Ally on Film in Bid to Promote Family TV
By SUZANNE VRANICA and ELLEN BYRON
The world’s biggest retailer, Wal-Mart Stores, and Procter & Gamble, the world’s biggest consumer-products maker, are jointly creating a made-for-TV movie, in an effort to promote “family-friendly” alternatives to what they say is increasingly risqué TV fare.
The two advertising heavyweights have teamed up on the two-hour “Secrets of the Mountain,” to be broadcast in April on NBC. The movie, which focuses on a single mother who brings her family to a mountainside cabin, highlights values—such as generosity, honesty and togetherness—that Wal-Mart and P&G executives say are in short supply on television.
The movie, which focuses on a single mother....
Of course, they leave out the man / husband / father. When did husbands/fathers become such a taboo? Why does every other drama have to have a single mother? Sheesh.
Man, you are right about that. THAT is significant news. Once more companies realize they can be in the film business (now that the cost of making movies has gone way done, as has the cost and trouble of distribution, and fewer projects are star-driven), the studios are goners.
Look at those films made by that little church in Georgia. One was called “Fireproof,” I think. All the actors except one lead were just folks in the congregation, and the film was quite good. It certainly didn’t come off as amateurish compared to a lot of studio drivel.
Is she a widower or a welfare queen?
Is she a widow or a welfare queen?