ESPN2’s Daytona Telecast Sets NASCAR Nationwide Series Cable Viewership Record
With an average of more than 4.2 million people watching, ESPN2’s live telecast of the NASCANASCAR Sprint Cup Series Race on ESPNR Nationwide Series season-opening race from Daytona International Speedway on Feb. 13 has set a record as the most-viewed Nationwide Series race ever on cable.
The race telecast, which featured the NASCAR debut of open wheel racing star Danica Patrick, earned a fast national household coverage rating of 3.2, averaging 4,271,365 viewers in 3,170,109 households. The viewership numbers eclipse the previous Nationwide Series cable records of 3,954,798 viewers and 2,946,951 households set by TNT for its telecast of the 2006 Daytona race. http://bit.ly/bNxWa9
They were just tuning in to see what the temperature was in Daytona Beach...