“The only heads that are gonna’ roll at that agency are gonna’ roll into a bigger office, and earn a higher salary. If you don’t understand what I just typed, then you don’t understand advertising.”
Brilliant ad. People are talking about the ad.
Next they will want to know more about the company and the car.
For those who do not know much about cars, Audi is making a BIG deal advertizing their diesel powered vehicles in the US.
In Europe, over 50 percent of new vehicle sales are turbodiesels.
VW Group owns Audi. VW also sells diesel cars, in the same price bracket as others’ hybrids.
At this time, VW/Audi diesels have no direct competition.
VW/Audi would like to sell diesels in the US, so they are advertizing.
VW/Audi, BMW and Mercedes have been developing diesels cars for the US, while the former big three, Japanese and Koreans did not.
The truck people at FR know diesels are good.
*disclosure—Am current Audi (non-diesel) owner.
TOTALLY RIGHT...
I was soooo amazed by that ad, that I am now going to find out what an ‘audi” is all about. Never wanted to do that before.
Rush said the brilliance was that it appealed to both left and right!ha.
“Is that a plastic cup? Ok, get out of the car!”
Plus everybody hates arrogant, out of control, “beaurocratic” police hitting people up for ridiculous infractions...and I support the police who do the heavy lifting for us with the real scum.
BTW, VW makes good cars.