The RNC did not trumpet the money they sent to Scott Brown, which was a very astute move. If Chairman Steele was interested in self-promotion, he would have had those checks delivered by a brass band on live TV.
We have had rather too much of self-promoting morons in over their heads (cough OBAMA cough).
Steele shouldn't have mentioned it AT ALL. Claiming to have been discrete (while volunteering you sent the money) represented the end of being discrete.