The RNC sent a small staff to Massachusetts starting in November and recently poured an additional 32 staffers into the effort. Steele said the RNC phone banking efforts have made 150,000 calls for Brown and that fundraising e-mails on the candidates behalf were sent to 228,000 people.
It looks to me that the RNC and Steele jumped on the bandwagon at the end, after it was clear that Brown was going to win.
And I think they were there before he had a lead.