I just finished reading the whole article. Lots of finger-pointing and blaming. It reads like a pre-written obituary.
http://www.broadcastingcable.com/article/444574-Why_the_Broadcast_Networks_Can_t_Take_the_Summer_Off.php
Why the Broadcast Networks Can’t Take the Summer Off
As they continue to face heat from cable networks’ buzzworthy originalsand cable operators in retrans negotiationsthe Big Four will be working overtime during the warmer months to prop up primetime
http://www.guardian.co.uk/media/pda/2010/jan/18/news-corp-blocks-linking
News Corp is foolish to block linking