Classic economics says that the "economic man" makes choices based upon what's good for him and that's even better for the whole. (Assuming our social contract is honored / enforced.)
Nowadays all too often the choices confuse today's poor dumb economic man and he makes too many bad choices, like spending too much time at Free Republic or with Rush.
That's where our superior citizens enter to save us dummies and to save our democracy.
Our superior ones are in charge of "choice architecture." We will have available to choose from only that which is good. Our superior ones care greatly for us and will even nudge us to make the right choice. Thus, no need for force.
Sunstein's recent book is called Nudge.
It's still our choice! but it's with our superiors' help: libertarian paternalism.
Neuro-Linguistic Programming? Is it the same or similar?
Funny, the PRC hires people exactly like this to influence the internet, thousands of them.
Dude. Seriously...
Who are you!?