>>It’s not a matter of votes. Talking about it, getting the story out, doesn’t require any votes.
Bingo! The GOP just doesn’t “get” marketing and PR.
To the contrary - they're too worried about marketing and not worried enough about reality. They've spent the last 8 years creating an image of "compassionate conservatism" rather than sticking to principals. People see right through the marketing scam, especially after they've been fooled by it once or twice.