[SubMareener]

Right! This was a gesture to idiots that means nothing in reality. Not very reasuring that so few Freepers saw it for what it was.

[DryFly]

Whole Foods has a long track record of making hollow gestures to appease the lunatic fringe. They sold out their suppliers in order to appease the PETA crowd, putting numerous companies out of business or on the brink all because they did not want the granola crunching animal rights fringe to protest them. Mackey will sell anyone out just to avoid a little heat from the earth worshipping hippie types.

http://www.nytimes.com/2006/05/03/dining/03gras.html