Posted on 12/13/2009 12:37:45 PM PST by thecodont
Reporting from Washington - When your doctor writes you a prescription, that's just between you, your doctor and maybe your health insurance company -- right?
Wrong. As things stand now, the pharmaceutical companies that make those prescription drugs are looking over the doctor's shoulder to keep track of how many prescriptions for each drug the physician is writing.
By obtaining data from pharmacies and health insurers, the drug companies learn the prescribing habits of thousands of doctors. That information has become not just a powerful sales and marketing tool for the pharmaceutical industry but also a source of growing concern among some elected officials, healthcare advocates and legal authorities.
The identity of patients is not disclosed in such data, but knowing in detail what individual doctors are prescribing enables drug makers to fine-tune their messages when sales reps call on doctors. They can lobby for use of an alternative drug made by their own company, for instance, bolstering the pitch with specially selected research data or free samples.
What worries some government officials and patient advocates is that keying sales tactics to an individual doctor's prescribing preferences -- known as data mining -- may distort decision-making and fuel prescribing of new, high-cost drugs.
(Excerpt) Read more at latimes.com ...
/s
The Government Gestapo will know all, see all, and control all. That’s what Zero, Pelosi, Reid and the rest of the RATs and RINOs intend for their serfs. Freedom will be gone! Behold the American slaves to the state.
Don’t forget the Death Panels where Big Brother will decide if you live or you die. You can BEG your politician for your life. You can be sure that Freepers names are on a list along with the Tea Party participants, returning veterans, anyone speaking against Big Brother.
I am more concerned with Big Pharma buying off the politicans than this data mining thing. Their non-free market over-pricing of drugs in America is a huge problem that no one wants to adress.....and scream when free market solutions are introduced
When is the EPA going to start mining how much water I use or how many toilets I have?
Oh noes, Big Pharma is engaged in marketing to their customers! The horror of it all!
Seriously—the fact that salesmen are out there, trying to get doctors to prescribe medications made by THEIR company instead of ANOTHER company means that there is competition out there, right? And isn’t competition the biggest factor in keeping a lid on prices?
I’m not going to attack Big Pharma for the prices of drugs. It takes a LOT of money (billions) to develop a drug, and for every drug that makes it to market, there are many others that fail. If they are prevented from recouping those costs, there won’t be new drugs. Where we get shafted is that these companies export drugs to countries like Canada at below cost, and we have to make up the difference.
They need to go.
Why is anyone concerned about this? Soon every medical fact about you, including prescriptions drugs you have taken or are taking, will be available to 116 different agencies.
I should hope that just about all FReepeers find that idea repulsive, and will stop at nothing to protect their natural rights from abuse by Big Brother.
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