Local franchisees are already pitching a fit and I’ve read some have file suit over the dollar menu. They say they’re losing money. I don’t doubt it. This thing is only designed to bring folks through the door in hopes they’ll spend more.
The largest association of Burger King franchisees are suing the company over the one dollar double cheeseburger. The franchisees claim they are losing too much on it. The Burger King company says it is supposed to be a loss leader. However, the association claims the customers are not buying enough to make up the difference.