Scott Brown is a fiscal and (reasonably) social conservative who is willing to fight against the Obama health-care fiasco.
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And from the People’s Democratic Republic of Massachusetts at that!!!
I don't know what the polling data show, but I don't think he has much of a chance. He's a 29 year Army NG member, a light colonel. If the election gets close, maybe Bammy will ship him off to Afghanistan, someplace where's he's likely to get killed.
Coakley is more or less a garden variety Democratic Party Hack/Apparchick. The local media will slover all over her for the next six weeks, although the local Fox affliate isn't in the old line Boston media mold. They also have the most widely viewed local newscast, so maybe there's hope.
Brown is not a particularly compelling public figure, somewhat nerdish, although his wife, a reporterette on the local ABC affliate, is a total babe. According to Wikipedia:
In 1982 as a 22-year-old law student at Boston College Brown posed for a semi-nude pictorial in Cosmopolitan (magazine), winning their "America’s Sexiest Man" contest.[8]Which may offset Coakley's advantage among women. (Coakley will not appeal to male voters in that way.)