McCain ran way too far left (middle of the road) which meant that he didn’t take the conservative position on many issues.
Schmidt is partly responsible for McCain not being conservative enough, thus making 0bama’s radical leftist socialist direction seem like he was middle of the road, which it couldn’t be close to even if he came in from the left.
He not only didn't take the conservtive position, McCain seemed to make a point of insulting his conservative base at least once daily.
Worst GOP candidate since Alf Landon.