Several months ago I was all set to embark upon the three-hour drive necessary to go to a rodeo in my State, and I was quite excited because I look forward to it all year. The day before the event I checked the schedule again and noticed that there had been an 'update'....on the date I was planning to attend, it was now the date for their 'pink rodeo', as they described it.
Naturally, I went on a different day. I wonder, however, how many patrons didn't necessarily know that a 'pink rodeo' means a 'queer rodeo' and were horrified at the events and the other patrons of that day? People who didn't check the schedule carefully or people who didn't understand the terminology and thought that perhaps a 'pink rodeo' was a kids' rodeo for young girls would have been in for quite a shock, I would imagine.
Forcing themselves upon the mainstream culture in this rather underhanded way is not going to gain them a greater level of tolerance from the normal folks.