SF Chronicle to print on high-quality glossy paper

AP Obama ^ | November 3rd

[Halfmanhalfamazing]

SAN FRANCISCO

[Halfmanhalfamazing]

Can making the progressive bias of the paper look better and more well presented change the fact that people don't want to read the content?

[thethirddegree]

This is going to annoy a lot of parakeets.

[Nervous Tick]

I think this is what they mean by “polishing a turd”.

[sig226]

Of course. It’s all about style, not substance. As long as you look good, you can spit out ignorance and solipsism all day long. I offer the current president as proof.

[KarlInOhio]

How many subscribers will they lose because the paper is no longer absorbant for puppy training, bird cages and emergency toilet paper? However, the glossiness might make it better for wrapping fish.

[Clara Lou]

I high-quality glossy paper eco-friendly?

[CPOSharky]

That’s going to make it much tougher on the homeless when they wipe.

[stephenjohnbanker]

Gay paper?

[Clara Lou]

“I” in #6 should read “Is.”
~sigh~

[svcw]

It doesn’t matter what you print it on, a rag is still a rag.

[Crawdad]

Glossy paper is no good for wrapping fish. There go more subscribers.

[New Perspective]

high-quality glossy paper

Must be a trend.

[healy61]

Not very green of them. That kind of paper doesn’t recycle. Maybe if fish are wrapped up double . . .

[iowamark]

Interesting. Transforming itself from a newspaper to a magazine.

[John Leland 1789]

Where can we buy these rolls of flushables?

[marstegreg]

It’s got to be cheap paper that’s driving them out of business! They must have gotten advise from Pelosi...If I’m right, they will be spending themselves to oblivion any time now. Probably on even MORE expensive paper!

[quantim]

I wonder if it will still work as a fish wrap?

[New Perspective]

Ask and you shall receive.

http://jeremyinc.com/politicaltoiletpaper/barack-obama-toilet-paper.html

[Blueflag]

Glossy paper used to be referred to as ‘clay coated’. I believe it was a kaolin-like clay, sometimes with a variety of whiteners added in. IIRC

Historically it has been FAR more expensive than newsprint, especially post-consumer newsprint. And newsprint is one of the highest operating costs of a newspaper.

This has to be for marketing purposes, not CFO-driven.

[Yardstick]

Yeah, maybe they’re figuring upmarket advertisers will be more likely to pay for space on glossy paper. This definitely seems like a move towards the boutique market and away from being a daily for the masses, which I guess makes sense when the masses are abandoning your paper (which I assume is the case though I haven’t seen the Chronicle’s circulation trend line recently).