Posted on 11/04/2009 12:26:03 PM PST by COUNTrecount
We’ve written about CNN’s ratings drop in October, specifically in prime time.
Using another metric, it was made even more clear – in the final week of October, CNN did not crack the top 30 cable networks in prime time.
For the first time in more than two years, CNN fell out of the top 30 cable channels last week in prime time (total viewers). Fox News ranked 3rd, behind USA and ESPN, while MSNBC was 26th. It was the 43rd consecutive week Fox News finished in the top 5 cable channels in prime time.
In total day, FNC was #5, CNN #27 and MSNBC #31.
CNN has pressed that prime time is just one of many metrics the network uses to measure audience data. And that’s true. But seeing the network dip out of the top 30 for the first time in years is a telling sign something isn’t working in prime time – and it’s something that will have to be corrected to pull the network back into the top of the cable news, and general cable, ranks.
We’ll see what happens with last night’s ratings – CNN aired a largely election-focused prime time, even more so than FNC and MSNBC during the 8pmET hour. Will it translate to better ratings? We’ll find out in a few hours…
Click here to see the full ranker from last week.
When we changed TV packages I scanned through figuring out what these are. In case you’re interested:
1 USA.....Pop culture programming
2 ESPN....Sports
3 FOXNC...News with some semblance to reality
4 TNT.....Turner Network TV: 10yr-old movies mostly
5 NAN.....Nashville?
6 SYFY....Science fiction movies
7 TBSC....Turner SuperStation?
8 AEN.....A&E: Hollywood celebrities, blah blah
9 TOON....Cartoons
10 FX.....Action movies
11 HGTV...Home/garden fix-up and real-estate
12 FOOD...Cooking
13 TLC....Learning channel: science, documentary
14 FAM....Family sit-coms
15 SPIKE..Aimed at men
16 TRU....Court TV?
17 DISC...Discovery: science, documentary
18 BET....Black Entertainment TV (where is WET?)
19 HIST...Historical documentaries
20 CMDY...Comedy central
21 AMC....Americam Movie Classics: B&W movies
22 ESPN2..More sports
23 LIF....Lifetime, aimed at women
24 BRVO...Gay/lesbian TV
25 HALL...Hallmark: sentimental movies
26 MSNBC..Rabid liberal drivel
27 TVL....60’s TV re-runs
28 VH1....Music videos
29 MTV....Music videos
30 LMN....Lifetime Movie Net: movies for women
That angry black racist Roland Martin (?) just turns my stomach. As for Gergen. Certifiably nuts.
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